Social media is accessible, convenient and engages audiences, and when asked how is it used within the business aviation industry, Business Air News readers had a lot to say. "The visual nature of social media platforms makes them ideal for storytelling," says Victor Rodrigues at Upstar Aviation in Brazil. "But different platforms attract distinct demographics and geographic audiences." Some resonate more with younger users, while others are favoured by professionals or in specific regions. Gina Sandell, vice president of public relations at Elit'Avia, finds LinkedIn works well in markets where business networking is highly valued, such as Europe and North America, and George Galanopoulos, CEO of Luxaviation UK, says it's